Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Koen de Witte , founder of LeadFabric , the Antwerp-based demand gen agency, is one of the best-informed B2B marketing technologists around. She was named Teacher of the Year in 2018.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE 28% of all online activity is spent on social networks. Consumers spend an average of 79 days gathering information before making a major purchase. (GE

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

JUNE 17, 2013

When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 40% of people will respond better to visual information than plain text.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. What do the numbers tell us about the importance of SEO? Here are 11 tips and tools to jump-start your SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

JUNE 19, 2014

Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. More than 33% of consumers (while in-store) instead of asking an employee for help, search on their mobile devices for information and to read reviews for products they are looking for. How are we doing it?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

NOVEMBER 6, 2013

He prefers massively open online games to social networks. Like the rest of Generation Live, he is comfortable with (over) sharing and expects instant access to games, information, media, and friends. Internet Marketing Business Common Sense Media Forrester Research Generation Y Generation Z Internet marketing Millennial'

Generation 80

Generation Planning Forrester SMS 80

Biznology

NOVEMBER 4, 2013

A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey now, or willing to reboot their strategy? Choices (Photo credit: emilio labrador). Research papers. It’s not that they are untrue.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Vendors 80