Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

FEBRUARY 23, 2018

You want to ensure that you mobilize your customers to help drive awareness of your company and serve as a third-party advocate of you. Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area. this opportunity? Where do you think this all going?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

NOVEMBER 9, 2016

73% of mobile internet users say that they’ve encountered a website that is too slow to load. 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error. 73% of mobile internet users say that they’ve encountered a website that is too slow to load. Forrester ).

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Consumers spend an average of 79 days gathering information before making a major purchase. (GE Forrester ). Forrester ). Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 40% of people will respond better to visual information than plain text. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

DECEMBER 6, 2012

Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search. The idea is people will rely exclusively on information from their friends and the people they follow. Search queries are actually going up faster on mobile devices.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

NOVEMBER 6, 2013

38% of children under 2 have used a mobile device for media – compared to 10% two years ago. The percent of children who use mobile devices on a daily basis – at least once a day or more – has more than doubled, to 17% from 8%. Mobile phones will be replaced by wearable technology (think Google Glass).

Generation 80

Generation Planning Forrester SMS 80