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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Koen de Witte , founder of LeadFabric , the Antwerp-based demand gen agency, is one of the best-informed B2B marketing technologists around. She was named Teacher of the Year in 2018.

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Your #1 Goal Should Be Providing the Best Digital Experience—Here’s How

Martech Advisor

” A quick look at Forrester Research’s customer journey page lists six analysts who cover the space and five reports that have been written in just the past few months. Learn More: Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content. A Multi-Faceted Approach Makes Every Customer Happy.

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How to Build a Branded App (and Never Look Back)

Content Marketing Institute

And you can use it to deliver more personalized communications or aggregate it with other CRM information to improve your targeting efforts. This big-box store for bed and bath merchandise added a nice “beyond-level” feature to its mobile e-commerce app: the ability to shop outside the store environment by using visual search.

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How to Get Over the Sales Slump After the Holiday Season

Convert

Furthermore, you can also buy a bottle from your own batch, and you get access to Ambassadors-only merchandise. One of the biggest problems that most company websites have is missing important information. According to Forrester , 50% of adults will abandon a purchase if you can’t give them a quick answer to their queries.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Learn how your buyers phrase their problems and use this information to formulate your product and messaging. Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. David Ogilvy's Renowned Print Ad for Rolls-Royce. Design for Convenience.

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9 Awful Ways We Push Customers Away

Hubspot

1) Poor Showcasing of Merchandise. Keep the site easy on the eye and don’t overwhelm the customer with disorganized merchandising. With major gaffes like Target''s security breach, shoppers are extremely wary of where they swipe their credit cards and what information they share with businesses. Let’s see.

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6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

One recent survey found that 22% of customers ended up at the wrong location of a business because online information about it was incorrect, and that 80% of them lost trust in the company when encountering such misinformation. Read The Guide to Building Linked Unstructured Citations for Local SEO for more information. Forrester).