Remove interests
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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

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Tech, AI, and Partners: Five Takeaways from Forrester B2B Summit

PathFactory

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. We’ve got all the information you need here. AI is table stakes for GTM teams.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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3 ways marketing and sales teams can generate buyer interest

Martech

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. 3 ways marketing and sales teams can generate buyer interest.

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[ON-DEMAND WEBINAR] Build a Data-Informed Customer Retention Strategy in 2022

Porch Group Media

Forrester and Adobe) How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location. You might also be interested in our blog: Customer Retention Marketing Trends and Tactics. Companies who prioritize customer experience see over 1.5x

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You’re interested in ABM but what will it cost?

Martech

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. The post You’re interested in ABM but what will it cost?

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

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