Vidyard

MARCH 13, 2018

. “Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. More Information: Try Personalized Video for Yourself: [link]. ” Not-for-Profits Boost Donor Engagement with Personalized Video.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. The future is bright, loud, and interactive, what does the next generation of B2B buyers love?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

AUGUST 18, 2017

The world isn’t just complicated anymore, it’s complex , and we’re limited by the information throughput of text, a centuries-old technology. No really, that’s what Forrester concluded. Perhaps the best way on Earth to spread information is to tell someone that it’s secret.

Video Marketing 110

Video Marketing Lock-In Forrester Youtube 110

Vidyard

MARCH 20, 2018

Creating this brand requires that you: Become an information concierge Curate interesting content and resources to attract your buyers Socially surround your buyers and their sphere of influence Basically, you’ve got to leverage your social capital to build identity and relationships–and video can help.

Outreach 65

Outreach Forrester Social Networks Curation 65

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. You slaved over that email copy for days and it contains important information for your customers! The future is bright, loud, and interactive, what does the next generation of B2B buyers love? Gen Xers: 58%.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

JANUARY 8, 2021

In her 2021 Predictions for B2B Sales , Forrester Research principal analyst Mary Shea notes that B2B sellers will become experts at creating and engaging with video , going on to say that sales reps need to become adept at both live video calls and using DIY video tools to record and share asynchronous video messages.

Training 141

Training Top of Funnel Resources Work Management 141

Vidyard

OCTOBER 2, 2015

When people visit your landing page, you don’t have much time to convince them that they can trust you enough to give you their information. If you’re providing a resource, give your audience a sneak peek at what they’re going to get when they enter in their information. Continuity. Landing pages are trust exercises.

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Why Use Video Marketing?

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

APRIL 12, 2017

Recently, Vidyard was named a category leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant software solutions in the space.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

MARCH 7, 2017

Recently, Vidyard was named a leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space.

CMO 65

CMO Linkedin Enterprise Management Press 65

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Why Use Video Marketing?

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

APRIL 12, 2017

Recently, Vidyard was named a category leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant software solutions in the space. More Information: Blog Post: [link]. Vidyard Careers: [link]. Vidyard Press Kit: [link]. About Vidyard.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 4, 2017

His talk The State of Sales in 2017: What Hundreds of Sales & Marketing Experts Told Us gathers information from Forrester, Salesforce, and Sales for Life’s own analysis to share top trends that are defining the next era of sales. Jamie Shanks, CEO of Sales for Life, also has a few things to say about video.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Forrester Planning 52

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. million words, according to Forrester Research’s James McQuivey. (Well, maybe a few stories, if we’re being honest). Stories make for better marketing because they elicit emotion. Learn From the Pros. Video Storytelling Tips.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

MARCH 7, 2017

Recently, Vidyard was named a leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. More Information: Vidyard Careers; [link]. Vidyard Press Kit: [link]. About Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

APRIL 12, 2017

Recently, Vidyard was named a category leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant software solutions in the space. More Information: Blog Post: [link]. Vidyard Careers: [link]. Vidyard Press Kit: [link]. About Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

MARCH 7, 2017

Recently, Vidyard was named a leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. More Information: Vidyard Careers; [link]. Vidyard Press Kit: [link]. About Vidyard.

CMO 50

CMO Linkedin Enterprise Management Press 50

Vidyard

JANUARY 8, 2021

The kit includes introductory and informational videos, checklists for best practices, an in-platform scavenger hunt and extras like a virtual gong to celebrate new wins. It covers things like how to minimize distractions while working remotely and using digital resources to more effectively reach and communicate with buyers.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

MARCH 9, 2017

This humanizes the information, brings it to life, and differentiates you from the competition.” This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report. . “Videos are easy for buyers to digest, and simple for sales reps to create.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

JUNE 18, 2019

According to The Forrester Tech Tide™ : Video Technologies For Customer And Employee Experience, Q1 2019, companies use video to engage their employees, serve their customers, and entice their prospects. Video conveys emotions and information, unlike any other medium.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

According to The Forrester Tech Tide™ : Video Technologies For Customer And Employee Experience, Q1 2019, companies use video to engage their employees, serve their customers, and entice their prospects. Video conveys emotions and information, unlike any other medium. No personal information of viewers was used in compiling the Report.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

JANUARY 8, 2021

The kit includes introductory and informational videos, checklists for best practices, an in-platform scavenger hunt and extras like a virtual gong to celebrate new wins. It covers things like how to minimize distractions while working remotely and using digital resources to more effectively reach and communicate with buyers.

Training 65

Training Top of Funnel Resources Work Management 65

Vidyard

OCTOBER 16, 2017

Recognized by Forrester Research as one of the Top Emerging Technologies for B2B Marketers. More Information: Vidyard Careers [link]. Recently, Vidyard also saw dramatic customer adoption, global expansion and has been recognized for a variety of product innovations. Vidyard Press Kit: [link]. Vidyard GoVideo: www.vidyard.com/govideo.

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Vidyard

MAY 26, 2015

In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. Marketers are tracking data about their customers, but not to inform strategy. “We just can’t live with educated guesswork anymore.”

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Vidyard

OCTOBER 8, 2020

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Learn From the Pros.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

OCTOBER 16, 2017

More Information: Vidyard Careers [link] Vidyard Press Kit: [link] Vidyard GoVideo: www.vidyard.com/govideo About Vidyard Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 50

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 50

Vidyard

FEBRUARY 9, 2017

Forrester Report: B2B Buyers Mandate a New Charter for Marketing and Sales. On the sales side, they can finally deliver information to their prospects in the form they wish to consume it (video, of course) and can get real-time analytics based on each prospect’s viewing behavior. Get the Report. Get the Report.

Video Marketing 50

Video Marketing Allocation Marketing Qualified Leads Distribution 50

Vidyard

MARCH 12, 2015

Maybe it’s on the commuter train home or waiting for the plane to leave the tarmac; maybe it’s at a conference between speaker sessions or at a client site in between meetings. Whatever the reason, the proof is in the numbers: B2B customers are conducting research on mobile. And video plays a big role in this.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. million words, according to Forrester Research’s James McQuivey. (Well, maybe a few stories, if we’re being honest). Stories make for better marketing because they elicit emotion. Video Storytelling Tips A video is worth 1.8

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

JUNE 18, 2019

According to The Forrester Tech Tide™ : Video Technologies For Customer And Employee Experience, Q1 2019, companies use video to engage their employees, serve their customers, and entice their prospects. Video conveys emotions and information, unlike any other medium.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

JUNE 22, 2015

I’ll give you some proof: Pages with video are 53 times more likely to rank on the first page of Google search results, according to one Forrester Research study. Check out this awesomely informative post if you’re unsure how to do that. (If Video transcripts provide that information.

SEO 51

SEO Video Marketing Tips Youtube 51

Vidyard

NOVEMBER 11, 2013

Inform the media of an event 2. Contextually relevant video will find your prospects Ever read a Forrester report and find that the suggested content seems really really relevant, and then you click it? The press release will become a video! When you think about it, there are three things a press release needs to do: 1.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Vidyard

OCTOBER 8, 2020

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Because these pages are more nitty-gritty with detail, video is a great way to provide even more information without making the page an overwhelming wall of text. Power up your website with video.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

JANUARY 22, 2016

The page perfect combination of getting the information and scientific knowledge across, while still managing to keep you interested with casual, colloquial language. Squatty Potty helps show that you can be informative and interesting. (On On a similar topic, Poo Pourri , created by the same agency, managed the same thing.

Guidelines 50

Guidelines Video Marketing Brand Identity Branding 50

Vidyard

OCTOBER 7, 2015

Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%. Is it because they really want to see how their own information is weaved into the story?

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%. Is it because they really want to see how their own information is weaved into the story?

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

APRIL 6, 2015

Customers are hungry for video content that helps them understand your platform and make more informed decisions – just make sure your Eloqua instance is tracking more than just views ! Franco talked about the creative process, and reinforced the need for collaboration, and teamwork to build a compelling story.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50