Sales Engine

article thumbnail

How Content Becomes a Sales Conversation

Sales Engine

Sales reps are left to wade through this mountain of information, and they respond to it in one of two ways: 1. They put forth monumental work to pull out the golden nuggets of information for each prospective buyer (also known as the heroic effort approach). At Sales Engine , we put that information into a playbook.

article thumbnail

Content is the new currency—and your invitation to the dance.

Sales Engine

That included sometimes three or more calls for each vendor to get the information that they needed to make a decision. Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. And they are barraged with information from likely competitors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Feeding Sales Is a Process, Not a Project.

Sales Engine

Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. The buyer has WAY more control than they used to.

article thumbnail

Feeding Sales Is a Process, Not a Project.

Sales Engine

Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. The buyer has WAY more control than they used to.