Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Does your content entertain, educate (impart skills), explain (synthesize information), or empower (inspire and connect) your audience? Content marketing is first and foremost about serving your audience. Start there.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

AUGUST 23, 2017

In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues. A Forrester research study shows that “6.2% .” Owain Williams , Influencer Marketing Blogger. Influencers can make your voice louder in the noise.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MAY 16, 2018

The traditional way of influencer marketing might be a celebrity on a television commercial, but now it’s moved to social media and I think as a result it’s a great service and experience to a customer to deliver relevant value-added information of some kind. So there’s relevant information and I love that.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108