Lattice
MAY 10, 2016
Because marketing and sales teams are at the forefront of conversations with customers, they are naturally the leaders in this evolution, as they both gather and act on customer data and information. Getting alignment between sales and marketing is crucial for any company that wants to grow beyond its start-up stage.
Lattice
APRIL 13, 2016
Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase.
Lattice
MARCH 16, 2016
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. Getting this information on a regular basis, validating it’s still correct and then making it available in your systems is a Herculean efforts all on its own.
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