Forrester and Information - B2B Marketing Zone

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Kaon

FEBRUARY 15, 2017

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. As customers interact with the AR application, they absorb more information because they are so emotionally connected to the experience itself.

B2B Marketing

B2B Marketing Trade Show B2B Forrester

Face-to-Face Selling Is Still Effective

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Buyers (especially when there is more than one person involved in the decision process) make better-informed decisions through face-to-face meetings.

Effectiveness

Effectiveness Allocation Interactive Marketing Customer Satisfaction

B2B Marketing Zone

Kaon

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Face-to-Face Selling Is Still Effective

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