Customer Experience Matrix
MAY 23, 2012
The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Rather, they meet needs that revenue reports alone cannot.
Customer Experience Matrix
SEPTEMBER 1, 2010
A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.
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Customer Experience Matrix
SEPTEMBER 3, 2009
A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. Where are marketers moving their budgets?
Customer Experience Matrix
OCTOBER 27, 2006
Click here for more information. Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. The study looked at both hosted and on-premise products.
Customer Experience Matrix
FEBRUARY 12, 2013
For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.
Customer Experience Matrix
MARCH 20, 2018
The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner and Forrester and the CDP Institute launching its European branch. Although the difference between these two approaches is clear, some practical compromises can narrow the distance between them.
Customer Experience Matrix
AUGUST 25, 2017
A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. That’s been my attitude as well. More precisely, I see AI enabling marketers to provide the highly tailored experiences that customers now demand.
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