Biznology

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Because video is often the most efficient way to deliver information, many of these assets will be videos. Greater flexibility to attend multiple sessions.

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3 innovative ways to structure video content to support sales engagement

Biznology

You may need to watch a entire video to find out whether it contains any information you care about. The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. (I wouldn’t call anything longer than a minute bite-size.) But most video content for sales engagement (or any other purpose) is not skim-able.

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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization.

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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Koen de Witte , founder of LeadFabric , the Antwerp-based demand gen agency, is one of the best-informed B2B marketing technologists around. She was named Teacher of the Year in 2018.

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Is Zero-Party Data The Next Big Thing?

Biznology

If you complete a profile — and I’m not entirely sure that LeashBoss offers this — that includes information about the pets you have, how much they weigh, and so on, you’re not getting anything directly in exchange for that. You’re simply hoping that the offers and information you receive will be more useful to you if LeashBoss has more info.

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How to improve sales with online chat software

Biznology

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. For instance, the smart sales executive can inform the client about an ongoing sale or a discount coupon.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. As interest grows, so will marketing departments focus on how to deliver consistent, informative, and enjoyable experiences—online and off—to customers and prospects.