B2B Marketers: Is Your Online Brand Working?
B2B Marketing Traction
DECEMBER 4, 2013
According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?
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