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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

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Reaching the Peak of LinkedIn Ad ROI With Bizible

Adobe Experience Cloud Blog

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Reaching your Summit.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

Memorable Experience An engaging event platform creates an experience that leaves a lasting impression on attendees. 464 reviews) #5 Hubilo Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. The connections and data from your event will help make the next one even better.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners.

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4 B2B Marketing Resolutions for the New Year

Madison Logic

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

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The Future of Content Marketing Isn’t Content Marketing

Contently

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

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Why we care about B2C marketing: A guide for marketers

Martech

Its ROI is an impressive $36 for every $1 spent , which outperforms virtually any other digital channel. The digital experience platform (DXP) category features vendors who offer some or all of these solutions. And don’t forget, tapping into emotional engagement works.