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Paul Gillin

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Check out its impressive recruitment site , which lists the many social channels it uses. Firehouse.com has built an impressive Facebook presence for its audience of firefighters and emergency medical technicians. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. The traditional role of marketing has been to create an image or deliver a message.

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