Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

ClickZ

APRIL 29, 2020

For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. The dollar amounts are impressive. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question. billion, by 2023.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Just as sales enablement technology transformed the way sellers interact with buyers, AI represents another powerful tool that will allow them to further streamline and optimize their work.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Onalytica B2B

FEBRUARY 28, 2019

Impressions generated by Global Media Mentions. Conner Forrest. From these, we identified the Top 50 Media Outlets on AI by potential impressions of their AI content on social (number of tweets on AI over the past 6 months x the handle’s reach). Sandra Wachter. SandraWachter5. 149,022,652. Kai Fu Lee. 106,561,914. 30,597,334.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings. Is Sprout Social worth it?

ROI 102

ROI Work Management Marketing Management Case Studies 102

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN CONTENT MARKETING?

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Content4Demand

FEBRUARY 15, 2023

And be sure to check out the impressive B2BMX agenda to find the sessions that focus on your favorite topics to stay on top of what’s happening. The stunning surroundings and impressive amenities at the Phoenician in Scottsdale, Arizona, are just the icing on the cake.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Kaon

FEBRUARY 15, 2017

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. This allows for an enhanced emotional connection during the customer engagement which creates concrete memories and lasting impressions.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

SpotMe Blog

JULY 28, 2023

Memorable Experience An engaging event platform creates an experience that leaves a lasting impression on attendees. 464 reviews) #5 Hubilo Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. The connections and data from your event will help make the next one even better.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

MARCH 24, 2014

An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) ” With nearly 3 million followers (and following just 1,169), Intel owns an impressive ratio. Twitter Profile: @Forrester. to the masses. Twitter Profile : @Cisco. Followers: 344K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions,” Fou said.

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Only B2B

MARCH 6, 2024

And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. So, drawing the straight line between the new lead to revenue is the uphill task.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. It’s been impressive to see how much they’ve advanced over the past couple of years. We also use several of these for managing our ecosystem.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

The Point

JANUARY 21, 2014

I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. A few days later, Kevin responded with the results: “Based on your input, I made the following changes to the Forrester campaign: 1. Shortened body copy text.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

Only B2B

JULY 5, 2023

According to Forrester Research , 92% of B2B marketers believe that ABM (Account-Based Marketing) is crucial for their overall marketing strategies, making it a powerful approach for demand generation. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Vidyard

NOVEMBER 30, 2018

Banks and other financial institutions that want to reclaim their relevance have to make a personal impression. According to Forrester, video allows financial services companies to showcase their brand’s unique value proposition. Leaving the buyer more impressed by personalized video than mass marketing.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Martech

AUGUST 3, 2022

When you look at impression volume and delivery what ends up happening is it’s concentrated in major mass-market urban areas,” says Charles. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. That’s the kind of unique reach brands want.

Media 90

Media Allocation Advertising Agencies Network Marketing 90

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Meanwhile, their core metrics are impressions and engagement, which are misleading because revenue is never tracked. Hmmmm, so why would ABM platforms push for display ads?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. With a mobile event app, QR code check-in and badge printing, you can continue to make a great first impression. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Reviews G2 Score: 4.3

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. So much of what we see today are product-centric claims aimed at impressing the prospect. Instead of trying to sound appealing to people, be interested in them.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Convince & Convert

JANUARY 3, 2014

In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO.

Buy 159

Buy Top of Funnel Funnel Advertising Ad Building 159

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!” “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

6sense

JANUARY 14, 2022

It’s been critical to connect our first-party data with third-party data to create a stronger audience match rate, driving impression accuracy and efficiency.” . Here are a few testimonials from that platform: 6sense Is at the Center of Our Martech Universe. 6sense Revolutionized Our Marketing Strategy. “

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

SpotMe Blog

SEPTEMBER 21, 2021

After all, a first impression goes a long way to establish a brand.”. com and Forrester Wave: B2B Marketing Events Management Solutions, Q1 2021. “Helping businesses accelerate their customer relationships is our main goal,” said Pablo Fernandez, VP Product at SpotMe. And SpotMe Express does exactly this.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Madison Logic

AUGUST 2, 2023

According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. Instead of looking at vanity metrics like impressions, open rates, site visits, and downloads, focus on data points that help drive improvements over time. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? Make the first impression count. You have 7 seconds to make a good first impression, according to Business Insider. Listen and ask questions. Oct 2014. [2]

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

SpotMe Blog

OCTOBER 7, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. SpotMe will ensure you skyrocket engagement at your medical conferences. 131 reviews) Capterra Score: 4.4 (14

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

NOVEMBER 11, 2022

Its ROI is an impressive $36 for every $1 spent , which outperforms virtually any other digital channel. Here’s a selection of additional resources: B2C Marketing : A regularly updated blog from the independent analyst firm Forrester. And don’t forget, tapping into emotional engagement works.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Madison Logic

OCTOBER 4, 2023

Instead of focusing on vanity metrics like per-account CTV impressions, per-asset impressions, and exposure time, we focus on data points that help drive improvements over time. It’s not just about how well CTV is working; we look at how the entire multi-channel strategy is performing.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Hubspot

NOVEMBER 12, 2018

Phibbs’ consulting services are definitely impressive, but his blog might be even more admirable. Forrester Retail. Forrester is a market research company that provides reports about how existing and future technologies can potentially impact the business world.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Marketing Interactions

APRIL 14, 2019

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. As they say, you only have one chance to make a first impression.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Aberdeen

NOVEMBER 5, 2019

In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. This means you’ll waste ad spend and impressions on worthless devices. Best-in-Class programmatic ads will ensure that you don’t waste impressions and ad spend on accounts that don’t matter.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Sprout Social

MAY 3, 2023

No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. For example, we recently commissioned a Total Economic Impact™ study conducted by Forrester Consulting which found that Sprout drove $973,000 in productivity and efficiency over three years for a composite organization.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96