Forrester and iCrossing - B2B Marketing Zone

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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SEPTEMBER 8, 2010

By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. 93% of B2B buyers “use search to begin the buying process,&# and 9 out of 10 say that when they are ready to buy, they will find vendors. Plus much more.

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B2B Marketing Zone

B2B Lead Management Market Heats Up

Best Social Media Stats and Market Research of 2010 (So Far)

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