CMO Challenges in Driving Data into Insights
Buzz Marketing for Technology
NOVEMBER 17, 2009
recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). Share this on Linkedin. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Tweet This!
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of companies are using LinkedIn as their primary tool to find employees. LinkedIn. More than 1.5