3 Articles match "Forrester","iCrossing"

The Latest from the B2B Marketing Community

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology
Tuesday, November 17, 2009
recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.
READ MORE
  

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology
Tuesday, November 17, 2009
recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.
READ MORE
  

B2B Lead Management Market Heats Up

blogs.forrester.com
Friday, July 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
READ MORE
  

The Best from the B2B Marketing Community

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology
•
Tuesday, November 17, 2009
recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.
READ MORE

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology
•
Tuesday, November 17, 2009
recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.
READ MORE

B2B Lead Management Market Heats Up

blogs.forrester.com
•
Friday, July 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
READ MORE