Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.)

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Webbiquity

JANUARY 10, 2010

by HubSpot. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Vidyard

FEBRUARY 18, 2021

Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Video Trend 5: Video Tech Goes from Tactical to Strategic. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . For example, HubSpot collects eight fields in exchange for an ebook, while some companies only require an email address. . . #24. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Word-of-mouth referrals are another tactic that is still alive and well even in the age of data. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Vidyard

FEBRUARY 18, 2021

Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. It’s no longer just about basic Zoom calls or uploads to YouTube.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 64% of marketers invest in SEO strategies and tactics. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 26% of adults are almost always online. Optinmonster.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Metadata

FEBRUARY 22, 2021

Also very well known, but maybe you can give us a little bit of your background from HubSpot as well as the current company you’re with. That’s why it is super inspiring to see HubSpot at $20 billion market cap and whatever. I think our one big compelling point, we’ve been working [Forrester] for years.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 9, 2014

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. YouTube Ads.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Marketing Insider Group

FEBRUARY 9, 2021

It won’t work if your tactics are all over the place. In 2020, it was 2,100-2,400 words , according to HubSpot. Check out research papers by Forrester and Gartner. Share your content on social media, YouTube, and SlideShare. Develop a video and embed it on your website and share it on Vimeo and YouTube.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE. LEARN MORE. Webexpenses.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE. LEARN MORE. Webexpenses.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Single Grain

MARCH 9, 2021

Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. Apart from webinars, you also need to create videos to support your content strategy – because 65% of senior executives visit the website related to the video posted on YouTube.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE. LEARN MORE. Webexpenses.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. According to recent data, nearly 5 billion videos are watched on YouTube every single day. Does the copy clearly indicate who your product helps? Stop treating this section as an afterthought.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email? Social Media Tips, Tactics and Techniques. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

SnapApp

DECEMBER 14, 2016

This is such a huge trend that it's created smaller trends and tactics, like account based marketing. Runners up: - Promotion is really more tactic than trend, but it's so chronically neglected I'm going to mention it anyway. It's the tactic that is literally about getting above the noise. Nobody gonna do that for a listicle.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

DECEMBER 27, 2011

Facebook Marketing Tips and Tactics. She then shares three ranking factors in Facebook organic search and three tactics that can be used to improve ranking for your company Facebook page. 20 Tips to Get Your Content Seen on Facebook by HubSpot. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

FEBRUARY 28, 2012

Compare this to a company like Walmart who requires that employees stick to "official" Twitter uses in customer service in order to aid in its scalability -- a fine tactic, but not as friendly as what customers experience with companies like Best Buy and Southwest Airlines. Connect with HubSpot : Image credit: zachtrek.

Social Media 28

Social Media Service Media Paid Search Agency 28

Single Grain

NOVEMBER 11, 2019

According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. The results of using such tools can be pretty amazing which, of course, makes for better customer engagement. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Webbiquity

SEPTEMBER 8, 2010

Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. In terms of bandwidth use, YouTube takes the single biggest share at 10%, followed by Facebook at 4.5% More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100