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FEBRUARY 7, 2011 [Forrester, Hubspot] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email? Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared.
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SEPTEMBER 8, 2010 [Forrester, Hubspot] Best Social Media Stats and Market Research of 2010 (So Far)
Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. More than half of YouTube users are under 20 years old, and let’s hope they live long lives: it would take 1,000 years to watch every video currently posted on the site.
APRIL 3, 2012 | HUBSPOT
[Forrester, Hubspot] The Sales Game Has Changed: Here's How to Adapt
FEBRUARY 28, 2012 | HUBSPOT
[Forrester, Hubspot] How to Tackle Real-Life Social Media Customer Service Obstacles
DECEMBER 27, 2011 | WEBBIQUITY
[Forrester, Hubspot] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
FEBRUARY 7, 2011 | WEBBIQUITY
[Forrester, Hubspot] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
JANUARY 17, 2011 | WEBBIQUITY
[Forrester, Hubspot] Best Social Media Stats, Facts and Marketing Research of 2010
SEPTEMBER 8, 2010 | WEBBIQUITY
[Forrester, Hubspot] Best Social Media Stats and Market Research of 2010 (So Far)
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JANUARY 17, 2011 [Forrester, Hubspot] Best Social Media Stats, Facts and Marketing Research of 2010
Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.
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DECEMBER 27, 2011 [Forrester, Hubspot] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
Facebook Marketing Tips and Tactics. She then shares three ranking factors in Facebook organic search and three tactics that can be used to improve ranking for your company Facebook page. 20 Tips to Get Your Content Seen on Facebook by HubSpot. Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. It’s approaching one billion users worldwide. ” Ouch.
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JULY 8, 2009 [Forrester, Hubspot] The Decline of Advertising and the Rise of Content Spending
Just read through a very interesting post from Brian Solis on Forrester's Five-Year Media Spending Forecast. From the results, this quote from Forrester's Shar VanBoskirk is worth some discussion: "The most interesting takeaway from the research is that overall advertising budgets will decline. Although social media distribution is essentially free (Twitter, posting on YouTube), the content planning, resource allocation and then creation is not. Take Hubspot for example. What are the best content tactics?; Yep.
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APRIL 3, 2012 [Forrester, Hubspot] The Sales Game Has Changed: Here's How to Adapt
Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls. Connect with HubSpot How the Sales Game Has Changed.
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HUBSPOT | TUESDAY, FEBRUARY 28, 2012 [Forrester, Hubspot] How to Tackle Real-Life Social Media Customer Service Obstacles
Compare this to a company like Walmart who requires that employees stick to "official" Twitter uses in customer service in order to aid in its scalability -- a fine tactic, but not as friendly as what customers experience with companies like Best Buy and Southwest Airlines. Gary Vaynerchuk , a new member of HubSpot's advisory board and author of the book The Thank-You Economy , says that "it's ridiculous that we are being asked to justify the ROI of social media when traditional media metrics are full of s**t." Connect with HubSpot See that first Twitter account? think not. MORE >>
WEBBIQUITY | SUNDAY, JANUARY 10, 2010 [Forrester, Hubspot] Best of 2009: Social Media Marketing, Part 1
by HubSpot. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Rebecca Weeks provides a “cheat sheet with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. MORE >>
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