SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? Top ABM trend predictions for 2023 1. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. contain at least one video, as reported by Search Metrics.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. contain at least one video, as reported by Search Metrics.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

The Mx Group

SEPTEMBER 11, 2018

Forrester ). 80% of marketers who use social media influencers have reported effective results. 46% of respondents to HubSpot’s recent Demand Generation Marketing Survey indicated that content creation receives the greatest share of their marketing budgets. CMI, ICC, Contentful and Publicis.Sapient ). CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Michael Brenner , CEO of the Marketing Insider Group , shares his thoughts with Demand Gen Report , along with a variety of examples that demonstrate the success that some notable B2B brands are seeing with a serialized approach.

Content 58

Content Storytelling Advertising Benchmark Linkedin 58

Marketing Insider Group

JANUARY 10, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Pull up the Latest Research Reports.

Research 100

Research Campaigns Tips Content 100

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. HubSpot Marketing Hub. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. They mostly cover topics like technology, trends, marketing, eCommerce, payments, mobile, logistics, corporate news, loss prevention, and the holidays. Forrester Retail.

Enterprise Management 74

Enterprise Management Best Practices eCommerce Forrester 74

ViewPoint

MARCH 6, 2012

Moreover, Best-in-Class companies report a 31.6% Brian Halligan, CEO and Founder of HubSpot. According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Martech

JANUARY 25, 2022

Improved reporting. Salesforce and HubSpot are some of the most popular operational CRM tools. Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. Automated data entry. Customer segmentation.

Enterprise Management 95

Enterprise Management Work Management Paid Search Agency Marketing Management 95

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

DemandBase

JULY 16, 2020

With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. According to Hubspot, executives note a leading reason for accepting an initial meeting is because “something of value” was displayed.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, according to a report by HubSpot 71% of the users’ businesses utilize Instagram & according to foundationin.co, 80% of the users follow a business on Instagram.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. Reading time: 4 minutes. Why persevere with lead nurturing?

Lead Nurturing 80

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 80

SnapApp

JANUARY 4, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Pull up the Latest Research Reports.

Research 61

Research Campaigns Tips Content 61

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. Ask someone who doesn’t spend a lot of time on your website to click around a bit and report back. Upcoming trends. We’re already predicting what’ll be trending in 2020!

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). Search volumes, keyword search trends, competitiveness, CPC (Cost Per Click – what others pay) leading to keyword recommendations are a key phase in an SEO proposal. HubSpot offer some sound advice. Words are the most important ingredient in SEO.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 5 - Mobile Goes Social. ?According

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Again, we started with categories that could reveal trends in the data. Customer satisfaction (CSAT) reports.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). HubSpot , 2020). Hubspot , 2021). Source: Forrester). Alchemer and Forrester Consulting , 2021). Nearly one-third (32%) of marketers surveyed report that a strategy is planned to have unified marketing data. Email Marketing.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

SnapApp

MAY 29, 2018

By analyzing the patterns and common trends in behavior of your customers prior to the point of conversion, you can create a template to judge whether or not a completely different lead will also convert. Forrester research indicates that 74% of business buyers conduct more than half of their research online. Identify pain.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

MARCH 15, 2019

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. You need concrete data on your ideal customers, the existing competition, expected growth and demand, market trends, and more. Source: Capterra. According to the U.S. That's good. Cultivate trust.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Hubspot

AUGUST 5, 2011

When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. ” Furthermore, a Forrester study of U.S. Connect with HubSpot : interactive marketing professionals puts numbers to that statement.

Advertising Channels 28

Advertising Channels Multi-Channel Forrester Marketing & Strategy 28

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

FEBRUARY 18, 2019

Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity -- even if they've already watched it 27 times. Recommended By: Caroline Forsey , Staff Writer at HubSpot, Marketing Blog.

Hubspot 76

Hubspot Planning Forrester Best Practices 76

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. Of teams using AI, 33% reported that they made organizational processes more efficient to a high degree.

Marketing AI 78

Marketing AI RFP Work Management Resource Management 78

Hubspot

JULY 31, 2013

Besides quelling your daily concerns, you also need to be aware of the trends in website design. Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. Could we improve the layout?

Stats 28

Stats Design Emarketing Mobile Marketing 28

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100