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ABM Trends: The Convergence of Demand Generation and Account-Based Marketing

TrustRadius Marketing

That’s changing, as one of the key ABM trends for brands is uniting the two practices. Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives.

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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

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Deliver a Better Buying Experience With CRM-Powered Payments

Hubspot

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. That’s why HubSpot launched HubSpot Payments, a native payment solution built to enhance the customer experience through a streamlined, easy to use tool. Already a HubSpot customer? So, what does this mean for you?

CRM 66
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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. And in this area, the Content Marketing Institute and HubSpot are kings! In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot. Mature or immature?

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 79% reported that AI helped them focus more on the selling part.

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more.

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Top 10 marketing automation tools every marketer must have

ClickZ

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Hubspot is currently one of the most popular marketing automation tools. Well, the answer lies in ‘automating’ or ‘marketing automation.’.