Exo B2B

JUNE 18, 2019

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. And in this area, the Content Marketing Institute and HubSpot are kings! In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Hubspot is currently one of the most popular marketing automation tools. Well, the answer lies in ‘automating’ or ‘marketing automation.’.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Learn more : 11 Practices for B2B Landing Page Optimization (LPO).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 79% reported that AI helped them focus more on the selling part.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? Top ABM trend predictions for 2023 1. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. contain at least one video, as reported by Search Metrics.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Navigate the Channel

JUNE 7, 2023

According to PR Week, More than a third (31%) of respondents predict it to be the most prominent 2023 trend in the PR world. 5 Organic traffic is considered (69% report it as most-important) the number one performance metric. HubSpot advises marketers to consider the content type, also. Are B2B companies using TikTok?

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Vidyard

OCTOBER 27, 2019

This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. contain at least one video, as reported by Search Metrics.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. Host: HubSpot. Why attend: Attendees learn about strategy, trends, storytelling, optimization, advertising, content, insights and more to help “take your brand to the next level.” Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

The Mx Group

SEPTEMBER 11, 2018

Forrester ). 80% of marketers who use social media influencers have reported effective results. 46% of respondents to HubSpot’s recent Demand Generation Marketing Survey indicated that content creation receives the greatest share of their marketing budgets. CMI, ICC, Contentful and Publicis.Sapient ). CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Michael Brenner , CEO of the Marketing Insider Group , shares his thoughts with Demand Gen Report , along with a variety of examples that demonstrate the success that some notable B2B brands are seeing with a serialized approach.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. HubSpot Marketing Hub. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Marketing Insider Group

JANUARY 10, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Pull up the Latest Research Reports.

Research 100

Research Campaigns Tips Content 100

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. They mostly cover topics like technology, trends, marketing, eCommerce, payments, mobile, logistics, corporate news, loss prevention, and the holidays. Forrester Retail.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

ViewPoint

MARCH 6, 2012

Moreover, Best-in-Class companies report a 31.6% Brian Halligan, CEO and Founder of HubSpot. According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Video for Sales Statistics Using video for sales has quickly become a priority for forward-thinking businesses that are looking for the best ways to communicate with their audience and potential customers.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Content Standard

NOVEMBER 2, 2015

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. It’s all technology, and we love to hate it so much. The Biggest Disruption, Obviously.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Content Standard

NOVEMBER 2, 2015

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. It’s all technology, and we love to hate it so much. The Biggest Disruption, Obviously.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Martech

JANUARY 25, 2022

Improved reporting. Salesforce and HubSpot are some of the most popular operational CRM tools. Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. Automated data entry. Customer segmentation.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Paid Search Agency 93

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

DemandBase

JULY 16, 2020

With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. According to Hubspot, executives note a leading reason for accepting an initial meeting is because “something of value” was displayed.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Conductor

JULY 6, 2022

As reported in Forbes , many B2B purchasers are looking for ways to make their jobs easier. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Take opportunities to refresh content to stay current with the latest trends and data. Optimize internal linking.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. Reading time: 4 minutes. Why persevere with lead nurturing?

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, according to a report by HubSpot 71% of the users’ businesses utilize Instagram & according to foundationin.co, 80% of the users follow a business on Instagram.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

SnapApp

JANUARY 4, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Pull up the Latest Research Reports.

Research 61

Research Campaigns Tips Content 61

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. Ask someone who doesn’t spend a lot of time on your website to click around a bit and report back. Upcoming trends. We’re already predicting what’ll be trending in 2020!

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Biznology

NOVEMBER 24, 2014

54% of consumers find a website through natural search (source: Forrester ). Search volumes, keyword search trends, competitiveness, CPC (Cost Per Click – what others pay) leading to keyword recommendations are a key phase in an SEO proposal. HubSpot offer some sound advice. Words are the most important ingredient in SEO.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 5 - Mobile Goes Social. ?According

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Again, we started with categories that could reveal trends in the data. Customer satisfaction (CSAT) reports.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

SnapApp

AUGUST 14, 2018

With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today. Hubspot’s SEO resources. Grasp on Customer Experience/UX. Average time on page.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72