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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 12, 2013 Why Is B2B Marketing Automation Growing So Slowly?
The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* An Aberdeen study reported 30% adoption. million vs. 39.6 million).
| | HUBSPOT
JULY 19, 2011 8 Key Mobile Marketing Trends
To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 2 - Smartphones are Beginning to Dominate the Mobile World. billion!
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| | WEBBIQUITY
AUGUST 2, 2010 Five Social Media Marketing Reports and Guides Worth Checking Out
B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Don’t create a business Facebook page without checking out this report. Digg this!
| | WEBBIQUITY
SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far)
national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Yes, Facebook is a big deal, but there is no way it “controls 41% of social media traffic as was reported in a post on Mashable back in April. Report: 6.8% percent.
| | THE EFFECTIVE MARKETER
FEBRUARY 16, 2011 Marketing Automation Catching On Fire
Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality … Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Keep going!
| | THE EFFECTIVE MARKETER
MAY 3, 2011 The Challenges in Adoption of Marketing Technology « The Effective.
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases had a very interesting presentation by Suresh Vital from Forrester Research. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.
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B2B MARKETING INSIDER The 30 Best Content Curation Resources for Marketers and Business Pros
| THURSDAY, JUNE 14, 2012
use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends
and news in business and marketing. Forrester
) – top analysts firm covering business and marketing. Adobe’s CMO.com (@ CMO_com ) – covering marketing and digital trends
for marketing leaders. MarketingProfs (@ MarketingProfs ) – one of the best resources covering the latest trends
and thought leadership in marketing. have been a voracious consumer of news ever since. Photo Source. MORE >>
B2B MARKETING INSIDER Inbound Marketing Leads Costs Less
| THURSDAY, JUNE 7, 2012
will point to some research from Hubspot
that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Marketing platform provider Hubspot
has been delivering research to support this notion for over 3 years. In 2012, their State of Inbound Marketing report
declared that inbound leads cost 61% less than traditional outbound. The trend
has remained relatively constant, shifting only 1% from 2011’s 62% cheaper: Which Marketing Tactics Perform The Best? Hubspot
: Inbound Marketing vs. Outbound Marketing. MORE >>
WEBBIQUITY Best Social Media Stats, Facts and Marketing Research of 2010
| MONDAY, JANUARY 17, 2011
According to MarketingSherpa research, marketers working in social media report
an average 27% conversion rate for organic search traffic, while those not using social media reported
a 17% rate. Find out in this report
. Social Media Gender Roles Follow Traditional Offline Trends
by MediaPost Online Media Daily. Roy Wells reports
on research from the The Pew Internet & American Life Project detailing Twitter use in America. Study: Social Media Affects SMB Purchasing Decisions by HubSpot
Blog. Social Media Facts and Stats. And much more. Adam T. MORE >>
WEBBIQUITY 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
| MONDAY, FEBRUARY 7, 2011
According to a HubSpot
study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Forrester
senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). Laurie Sullivan reports
on research from MIT that quantifies how social networks accelerate the spread of information and affect the behavior of members. Social Media Trends
. Adoption soared. MORE >>
HUBSPOT Understanding the New Roles in Marketing
| FRIDAY, NOVEMBER 16, 2012
Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot
has grown fond of calling " SMarketing." Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports
, and understanding why data and results are looking the way they do at any given point.". In 2011, Forrester
released a report
called " The Rise of the Chief Customer Officer." MORE >>
- Who Exactly Uses Twitter and Other Marketing Stories of the Week HUBSPOT | SUNDAY, AUGUST 5, 2012
- CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table VIEWPOINT | TUESDAY, MARCH 6, 2012
- The Rise of the Content Marketer « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, MAY 9, 2011
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- Why Unified, Cross-Channel Customer Data Is Essential for Marketers HUBSPOT | FRIDAY, AUGUST 5, 2011
- How to Diagnose and Repair Rotten Lead Nurturing Workflows HUBSPOT | WEDNESDAY, DECEMBER 5, 2012
- Google+ Is it a Digital Disruption for CMOs? BLUE FOCUS MARKETING | MONDAY, JULY 25, 2011
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
- The 2011 #Nifty50 Top Twitter Men Reprise WEBBIQUITY | MONDAY, JUNE 6, 2011
- Email Design Review Gallery « The Effective Marketer THE EFFECTIVE MARKETER | TUESDAY, MARCH 9, 2010
- Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
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