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No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Gartner’s The Magic Quadrant Reports. The post No.

8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 2 - Smartphones are Beginning to Dominate the Mobile World. billion!

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* If true, these figures would actually be bad news for marketing automation vendors.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. Digg this!

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Aberdeen Group, Marketing Lead Management Report , Jul 2012). Research reports (59%). They’re getting old. Not at all.

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). Research reports (59%). They’re getting old.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. However, not all statistics are worth citing. Count me in.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Yes, Facebook is a big deal, but there is no way it “controls 41% of social media traffic&# as was reported in a post on Mashable back in April. Social Media Statistics.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. most useful right before making a decision, reports Ayaz Nanji. Podcasting has enjoyed a media blitz of late, reports Dorie Clark. SlideShare) Trends, Innovations and the Future of Smart Content Marketing by B2B Marketing Experiences. Content marketing is more than a trend.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Lauren Polinsky summarizes “the most important and interesting issues” which may face SEO professionals in 2015 and beyond, from multichannel reporting , local search, and mobile optimization, through monitoring brand citations (“brands will want to work on building more citations, linked or unlinked, from authoritative websites”). But change is.” by Forbes.

Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Here are some top trends we've noticed.

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The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. The goal? Great for us, right?

Inbound Marketing Leads Costs Less

B2B Marketing Insider

will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Marketing platform provider Hubspot has been delivering research to support this notion for over 3 years. In 2012, their State of Inbound Marketing report declared that inbound leads cost 61% less than traditional outbound.

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). Research reports (59%). They’re getting old.

Stats 17

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. How do the audiences differ across various social networks?

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off).

11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). Search volumes, keyword search trends, competitiveness, CPC (Cost Per Click – what others  pay) leading to keyword recommendations are a key phase in an SEO proposal. HubSpot offer some sound advice. 31% click through to the websites in the first position of natural search (source: MOZ ).

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

Forrester’s advice to CMOs:  “Elevate digital to the highest level of business strategy.”  (source: Forrester Report “CMOs must connect the dots of the online brand.&#   Mary Beth Kemp-Forrester, July 27, 2010). However,  look at Google Trends: the level of interest is 50% of the peak two weeks ago. Google + or Google - ?  20 Experts Voice Their Opinions.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. reporter and anchor for CBS affiliate WCCO TV in Minneapolis (the top-rated newscast in the Twin Cities); Jason hosts the station’s popular “Good Question&# segment. Mike is the CMO at HubSpot in Boston, a marketing software company. But, by no means, is this list complete. Adam L. 27 Op. 3.

Who Exactly Uses Twitter and Other Marketing Stories of the Week

Hubspot

18-24 year old are also pretty fanatical, with 1 in 5 18-24 year olds reporting using Twitter on their mobile phones , and 15% reporting daily use of Twitter for mobile. whopping 83% of CMOs feel that social data is useful for discerning trends or patterns that may impact business -- and we wholeheartedly believe they're right. From Forrester. Hungry for more stats?

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Jim is also a regular contributor to the AT&T Network Exchange Blog , where he discusses emerging cyber security threats and trends. He is a critically acclaimed speaker and author who regularly presents on breakthrough performance at leading global events, including Forrester Research Forums and Wharton Marketing Conferences. Chris Adams – @chrishadams. in August 2006. Jeffrey L.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  reporter and anchor for CBS affiliate WCCO TV in Minneapolis (the top-rated newscast in the Twin Cities); Jason hosts the station’s popular “Good Question&# segment. Mike is the CMO at HubSpot in Boston, a marketing software company.  But, by no means, is this list complete. Adam L.

How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Here’s an example of a recent lead nurturing email we've sent from HubSpot. Here’s the landing page for the HubSpot email mentioned in the last section. Marketers “sent” emails in 1995. They were fresh and manually made-to-order. The challenge?

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. 11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics. Best of B2B Marketing. April 2010.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Whitepaper shot on right is the right size (you can read the title of the WP) and right below it is a big red “download the full report&# button that you can’t miss. Are you in search of inspiration?

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

As Forrester Research analyst Kerry Bodine said , “Once the customer journey is truly understood, CMOs need to help their teams take an honest look at how they influence each touch-point along the way…In addition to understanding their own roles, marketers also need to understand how other internal employees and external partners influence the customer experience.”

Why Unified, Cross-Channel Customer Data Is Essential for Marketers

Hubspot

When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. 2011 report released by Experian on digital marketing trends highlights the gap between the multi-channel data that most companies have and the insights they need to improve their marketing.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. grow - Practical Marketing Solutions , November 21, 2010 There is an interesting, and perhaps alarming, trend brewing on the social media scene.  10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation.