Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Mailmunch

APRIL 26, 2021

If you’re smart, you can integrate your email marketing tactics with your content strategy so that they complement each other without too much extra work. In this sense, your content marketing strategy should work to help your email marketing in two ways. Read on to find out how. How Do Email Marketing and Content Marketing Converge?

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

ConvertKit

MARCH 25, 2020

It's almost as much time as we spend working. I know, I know—you're probably thinking about creating videos for social networks or YouTube. A great video landing page shows off your product and connecting with your audience in a way that just isn't possible through the written word. That video could be: Product explainer videos.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Vidyard

OCTOBER 8, 2020

These days, creating a website with videos means working to enhance the visitor experience. Product and/or Service Page Videos 3.3 Popular free options include sites like YouTube and Vimeo. These are just a few of the most popular options, along with the types of videos that tend to work best for each. Homepage Videos 3.2

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Leadspace

FEBRUARY 19, 2018

Some of those strategies still work toward the same end goal. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. It can be especially effective for answering customer questions and promoting content and products.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

SnapApp

JULY 11, 2017

Research conducted by HubSpot made it clear that salespeople are no dummies. Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. .

Buy 70

Buy Process B2B Peer-to-peer 70

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. and other mobile apps.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

MARCH 18, 2011

Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. It is very common for friend's on social networks to have similar interests and likely that they work in the same industry. Neenah Paper.

Facebook 28

Facebook B2B Forrester Youtube 28

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. HubSpot’s INBOUND Marketing Event. B2B Marketing EXPO – London. March 25 – 26, London, UK.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

KoMarketing Associates

NOVEMBER 10, 2021

Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. According to Forrester, 68% of people don’t think brands share interesting content. . Sharing videos about your team or how your process works can be interesting and build brand trust.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. 26% of adults are almost always online. Optinmonster).

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. What works for B2C might not work for B2B. Difference Between B2B SEO and B2C SEO.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Hubspot

DECEMBER 9, 2010

This is Sales Enablement when Mktg and Sales work together”” “Philips: “from pushing your products to looking what your target audience needs. Do you think inbound marketing will work in your country or for your audience? Do you think inbound marketing will work in your country or for your audience?

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Vidyard

DECEMBER 4, 2020

How Do I Create a Video Landing Page That Works? How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 How Do I Create a Video Landing Page That Works? For instance: Is it an eCommerce page selling a physical product? Is it a SaaS page pushing for a free tech product signup?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Hubspot

AUGUST 20, 2019

54% of social browsers use social media to research products. 53% of users say they bought a product they first saw on Twitter. YouTube Statistics. YouTube is the preferred form of social media marketing worldwide. Most of YouTube’s user base is male. 96% of all teens in the United States use YouTube.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 YouTube Statistics 3.7 Get the insights you need to craft a video strategy that works. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

ClearVoice

NOVEMBER 11, 2022

Rather than focusing solely on products and services, content marketers focus on providing helpful content. Customer journey: The defined path and touchpoints your organization provides to potential customers during their decision-making process regarding your products or services. billion Google searches occur daily. Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Marketing Insider Group

FEBRUARY 9, 2021

Content production, distribution, promotion, and management. It won’t work if your tactics are all over the place. In 2020, it was 2,100-2,400 words , according to HubSpot. Check out research papers by Forrester and Gartner. Inbound marketing works. Share your content on social media, YouTube, and SlideShare.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

ClearVoice

JUNE 19, 2023

YouTube came at a close second with 2.5 Image source: Statista According to HubSpot’s 2023 Social Media Trends Survey , the top three social media platforms expected to grow the most in 2023 are Instagram, TikTok, and Facebook. In a Forrester report , Reels account for 30% of the time users spend on Instagram.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Vidyard

FEBRUARY 18, 2021

Don’t Let the Fear of Video Production Hold You Back 4.1.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Customers want to get to know you, your product, and your brand. The shift to remote work has created new communication challenges across the board.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. A small fact that I learned about you this week is that you worked for Ben Horowitz. So a lot of very interesting experiences I’m sure you’ve had in the work area with him. I’m Michel Feaster. I’m the founder and CEO of Usermind.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. by HubSpot. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Vidyard

FEBRUARY 18, 2021

Don’t Let the Fear of Video Production Hold You Back 4.1.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. Customers want to get to know you, your product, and your brand. How to Take Advantage of Video Trend #2 3.1.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

SnapApp

DECEMBER 4, 2017

Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . With content marketing, you can place an ad for your product in an article that ranks for a very specific, high-converting keyword. If you can get that strategy documented, even better.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

EveryoneSocial

OCTOBER 26, 2021

Well, buyers — especially in B2B — consume and learn about products/services in so many different ways. Content Platforms (Youtube, Apple Podcasts, etc.) It’s how you create demand for your product or services. Related: What do employees really think about social media at work? Why’s that? Social Networks and Dark Social.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train&# your CEO to use social media productively? 4 Ways to Find Legal Music for Your YouTube Videos by Mashable. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

DECEMBER 27, 2011

For those who prefer a more condensed summary of Facebook’s switch to iFrames earlier this year, the brilliant Jeff Ente explains how iFrames work and why they are potentially very, very important to marketers. 20 Tips to Get Your Content Seen on Facebook by HubSpot. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Hubspot

NOVEMBER 14, 2011

In a classic I Love Lucy episode, the red-headed comedienne and her sidekick, Ethel Mertz, take a job working the conveyor line at a chocolate candy factory. Noting their early success on the production line, the foreman yells, "Speed it up!" Marketing automation is a process, not a single product. Connect with HubSpot :

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Work Management Top of Funnel 28

Vidyard

JULY 31, 2020

How Do I Create a Video Landing Page That Works? HubSpot’s Landing Page Video CTA 5.5 90% of customers say product video helps them make buying decisions ( Forbes ). 97% of marketers say video helps increase user understand of their product or service ( HubSpot ). Contents 1. What is a Video Landing Page?

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. A few years later, CareOne followed it up with communities on Facebook, Twitter, and YouTube that require no registration. Image credit: zachtrek.

Social Media 28

Social Media Service Media Paid Search Agency 28

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Single Grain

NOVEMBER 11, 2019

Arguably, brands selling similar products and services can differentiate themselves purely by the quality of their customers' experiences. According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Get A Free Consultation.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76