KoMarketing Associates

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The Increasing Investment in Account-Based Marketing [Interview]

KoMarketing Associates

Forrester research shows that less than 1 percent of leads turn into customers. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. What was the most interesting statistic/finding in the report to you?

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. According to Forrester, 68% of people don’t think brands share interesting content. .