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50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Regardless, here’s a list of 50 statistics that come from the misalignment between these two groups: 50% of sales time is wasted on unproductive prospecting ( 101 B2B Marketing and Sales Tips from The B2B Lead). Only 30% of CMOs have a clear process or program to make marketing and sales alignment a priority ( CMO Council ). Hubspot ). Forrester Research ). Gartner ).

Lies, Damned Lies, and Statistics

Fearless Competitor

Very impressive email, HubSpot. Laura Ramos , formerly with Forrester Research and now with Xerox actually downloaded and read the survey. The HubSpot headline claims 5,000, but the survey had 214 respondents and most were small companies. Where did 5,000 come from HubSpot? And where did HubSpot get 5 months? In HubSpot’s case, it appears that the report was done by two MBA graduate degree candidates. While they did a fine job, does this give Hubspot the right to link the MIT brand to the report? This article also ran at Digital Brand Marketing.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

Stats 77

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

Stats 43

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Statistics. Jennifer Mattern rips the statistical methodology behind this reporting to shreds and reminds us all of why it’s important to be skeptical of social media statistics that don’t sound quite right. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. Twitter Statistics. Facebook Statistics. link].

15 Facts to Know About Bottom of the Funnel Marketing

SnapApp

To help understand this perspective more, we’ve gathered 15 facts about bottom of the funnel marketing that will help you optimize your process for converting leads into customers. Forrester. 4. Hubspot. Your lead funnel should help you determine where your buyer is at in the process and what he or she needs to hear next. Are there remaining questions that need answered?

Best of 2009: Social Media Marketing, Part 1

Webbiquity

by HubSpot. Noting some statistics on the explosive growth of online video, David L. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch. Digg this!

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

Stats 54

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” According to statistics from emailmonday (via Adestra’s 2016 Consumer Adoption and Usage Study), more email (55 percent) is read on mobile than on desktop clients.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. Ruud Hein steps through a quick process for creating Facebook lists, and recommends various uses for them such as sharing information with only a specific subset of your contacts, or using Facebook lists as a CRM tool. 20 Tips to Get Your Content Seen on Facebook by HubSpot. ” Ouch.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

Stats 56

Lead Change and Transform Communications with Nurture Marketing

Fathom

By using technology to streamline what otherwise could be a tedious and resource-draining process of creating, delivering, and measuring personalized communications, marketers can use even the simplest of tools to cut costs and reduce efforts. Forrester Research ). The times, they are a changin’. The prerequisites for a company to be successful have intensified. Jupiter Research ).

33 Stats That Paint a Picture of the Future of Marketing

Hubspot

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Little did he know when yearning for this marketing system that it was in the process of being built.

Stats 37

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Adoption soared.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Organizers can share their pre-event processes and event updates which will help generate interest. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Use this to your advantage.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

The Sales Game Has Changed: Here's How to Adapt

Hubspot

Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. We use lead generation and nurturing tools like Hubspot's inbound marketing software to make it easier to generate quality leads -- but to do it, we stay dedicated to creating new blog content, lead gen offers , and optimized landing pages.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Which was an interesting statistic no doubt for many of us in business today. Best of B2B Marketing. April 2010. like numbers.

3 Ways to Boost Your Sales With an ROI Calculator

SnapApp

Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. HubSpot’s State of Inbound 2015 report found that demonstrating ROI is the #1 challenge marketers face. Here’s a simple one from HubSpot :  .  . 2. Help Customers Calculate the Value of Your Solution.

Social Media Dos and Don’ts for Realtors

Hubspot

It is important that the agent they choose is someone they’ll feel confident having by their side throughout the process. simply give buyers basic demographic statistics and perhaps some flowery language about the area. Video is 50 times more likely to appear on the first page of Google search results than a text page, according to Forrester Research. Connect with HubSpot

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. And it’s even better when a bunch of statistics are aggregated for us in one place! The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter. The Ultimate List: 100+ Facebook Statistics [Infographics] , June 24, 2010. Enjoy.