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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant. According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys.

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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Word-of-mouth referrals are another tactic that is still alive and well even in the age of data. Is your site number 13 or number 2 on their journey?

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Approximately 64% of marketers invest in SEO strategies and tactics. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 26% of adults are almost always online. Optinmonster.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. YouTube Ads.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls. The result?

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

YouTube Statistics 3.7 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Social media, websites, and YouTube are the most popular places to distribute video content. Facebook Video Statistics 3.2

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Video Trend 4: Virtual Events and Live Video Experiences Go Mainstream 5.1