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The Sales Game Has Changed: Here's How to Adapt

Hubspot

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . For example, HubSpot collects eight fields in exchange for an ebook, while some companies only require an email address. . . #24. Social Media Examiner. .

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 billion by 2014.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Revolution by YouTube. There are more Gen Y’ers than Baby Boomers, and 96% of them have joined a social network. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. More than 1.5

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

This is such a huge trend that it's created smaller trends and tactics, like account based marketing. Runners up: - Promotion is really more tactic than trend, but it's so chronically neglected I'm going to mention it anyway. It's the tactic that is literally about getting above the noise. Nobody gonna do that for a listicle.