Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 7 Rahil Karedia Help AG (An e& Enterprise Company) Contact Rahil Karedia Score: 62.31 Brian Reid Brison LLC Contact M.

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 125

6sense

NOVEMBER 22, 2021

Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. We’ll provide some helpful and actionable ABM tips then.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Televerde

APRIL 30, 2020

Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges. Since the company began in 1995, Televerde has generated $8B in revenue for its clients. Mockingbird Communications. +1

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . This tells us something important: the focus of 2023 will be on the customer and enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

APRIL 3, 2024

be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Biznology

FEBRUARY 23, 2018

You want to ensure that you mobilize your customers to help drive awareness of your company and serve as a third-party advocate of you. So start pulling together all the tactics you do today — onboarding campaigns, customer webinars, NPS programs, user groups—into one umbrella strategy for post-acquisition customer marketing.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. Produce event videos.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

The Point

AUGUST 16, 2019

For the reader, preview text provides another layer of information that helps that individual determine which emails to open and which to ignore (or mark as spam.) or perhaps a call to action: New Forrester Report on 2019 B2B Buyer Trends Download the latest expert analysis on today’s buyer behavior. What + Why.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

SpotMe Blog

JUNE 28, 2023

Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Getting these departments on the same page can help reduce tension. Watch this webinar presentation for free at Digital Marketing Depot.

Account Based Marketing 135

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 135

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Now is the time to get real about creating demand, and CTV can help you capture that attention and prime your buyers before they even know they need you.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Heinz Marketing

JUNE 23, 2023

After attending this year’s Forrester Summit, Matt Heinz (President of Heinz Marketing) and Domenic Colasante (CEO of 2X) continue the conversation off-site and online by inviting fellow CMOs Todd Grantham, Kerry Desberg, and Helen Baptist to the chat. Want to watch the full webinar for more context around each of these highlights?

Marketing Analytics Tools 69

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 69

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Explore how Only B2B can help. How can we improve lead quality?

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train. How is ABM helping with sales and marketing alignment? ABOUT BRIANNA WATTS.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Madison Logic

FEBRUARY 7, 2024

Experts agree that the key to successful resolutions is setting small goals that help you achieve big results. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Heinz Marketing

SEPTEMBER 25, 2021

Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. Stepping back to develop the larger framework can help you turn those individual content marketing efforts into high-return initiatives that move the needle on brand awareness and other high-benefit areas.

B2B 98

B2B B2B Sales Webinar Metrics Forrester 98

Litmus

OCTOBER 1, 2018

In this webinar, Litmus Research Director Chad S. We didn’t have time to get to all of the questions during the live webinar, but we’ve answered them here on our blog. Jason Rodriguez: Crowdsourcing ESP opinions can also be helpful. Does Litmus work with Marketo to help expand on analytics? Learn more about our pricing.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Oktopost

OCTOBER 8, 2023

It’s an effective approach that can help you nurture prospects without constant direct contact, which runs the risk of coming on too strong and turning them away. Your expertise in your field will become evident as you help them navigate finding a solution that fits their needs.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. How to Measure Your B2B Revenue Waterfall Webinars. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Optimization Personalization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

PathFactory

APRIL 13, 2023

Is a webinar more your style? This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. You may also wish to establish a Google Calendar that keeps both teams informed about upcoming email promotions, webinars, social media campaigns, etc.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. She suggests marketers put more resources into identifying these customers to help improve their ABM campaigns. It was a global report,” she said. “It

Account Based Marketing 115

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 115

Martech

FEBRUARY 25, 2022

“What it means is looking at identifying and engaging those buying groups and key decision-makers inside your target accounts,” said Nirosha Methananda, VP of marketing at Influ2, in a recent webinar. “It’s And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

Account Based Marketing 103

Account Based Marketing Top of Funnel ABM Buy 103

Sprout Social

FEBRUARY 17, 2022

For example, you can use templates to: Offer customer care to those who need help. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Short, quick tips are also helpful, particularly for those who lack time, like with MarketApeel’s audience of business professionals.

Template 130

Template Email Marketing Blast Campaigns Planning 130

Adobe Experience Cloud Blog

OCTOBER 9, 2018

As marketers, we all have our go-to reports—those that help us gain an understanding of campaign performance, answer fundamental questions, and guide our next steps. Source: Lori Wizdo, Forrester Research. However, are our stock metrics the ones we should be communicating upward? Note: some reports listed may be exclusive to Bizible.).

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Content4Demand

JULY 13, 2021

Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. This data is helpful for ad retargeting and can guide you toward the kind of content you should be distributing to specific verticals or particular accounts. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

SpotMe Blog

OCTOBER 13, 2021

The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs). In addition, SpotMe Studio helps event teams produce and stream live sessions.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Enterprise Management Webinar Metrics 52

PathFactory

MAY 31, 2021

They’re looking for extremely specific information to help them make complex buying decisions. As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. But B2B buyers aren’t here for cat videos. So how does content intelligence actually work?

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Convince & Convert

MARCH 6, 2017

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 117

Social Media Media Webinar Metrics Forrester 117