Zoominfo

JUNE 11, 2021

Prospect with video. Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Marketing Insider Group

DECEMBER 8, 2020

To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Using them to invest in key areas of digital marketing will help audiences find and buy from you. Quick Takeaways. trillion in the U.S.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. You don’t have to be bland or boring, no matter what you sell or whom you help. Instead, it’s a group of people that have skills and want to help other companies. The findings? Almost every site scored poorly.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Vidyard

JUNE 22, 2015

Search Engine Optimization – SEO – is such a big deal because it helps you market your business, be found by potential customers, and rake in tons of revenue. Video can help you accomplish all three things. minutes watching an online video. But only if you’re doing it well.

SEO 51

SEO Video Marketing Tips Youtube 51

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Drew Neisser

SEPTEMBER 15, 2023

But we made all of it a little easier with transcription bots, AI content generators, and AI video editors. And that’s the theme of this episode. Generative AI is here to help make processes a little bit easier for B2B marketers. Plus, Drew shares a list of his top AI thought leaders and conferences.

CMO 52

CMO Product Forrester Conference 52

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. ” Automating conversation intelligence is equally important for sales reps on live calls, as it helps them stay engaged with the prospect.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Most of us have more video available then we think. Produce event videos.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Video Marketing Maturity Means Getting More Strategic. Image via BigStockPhoto.com. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Now is the time to get real about creating demand, and CTV can help you capture that attention and prime your buyers before they even know they need you.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

SpotMe Blog

JUNE 28, 2023

Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

SEPTEMBER 29, 2023

Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process. The miracle of Descript is that as you edit your video transcript, the video automatically adjusts itself. A new secret weapon for lead qualification, too.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report. Buyers know you, and they expect you to know them just as well, if not better.

Personalization 52

Personalization Forrester Content Social Media 52

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want. Put your customers first.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget. But will it scale?

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Vidyard

MARCH 20, 2018

Basically, you’ve got to leverage your social capital to build identity and relationships–and video can help. Using video, a salesperson can explain why they’d like to connect and this genuine outreach goes a long way with customers. Are you already using video for social selling?

Forrester 112

Forrester Outreach Social Networks Curation 112

Martech

OCTOBER 21, 2021

Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So The use of ad hoc reports helps these marketers answer the question of “what” their markets are doing. So what do we do? Channel-driven.

Organization 95

Organization Paid Search Agency Conference Digital Transformation 95

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. I think that there is a specific toolset for a member of those teams that serves to help the broader marketing and sales functions. Which is why we’re seeing the rise of revenue operations.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

KoMarketing Associates

FEBRUARY 13, 2020

While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. Most buyers cited video (51%). Create consistent yet personalized experiences across channels.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Vidyard

APRIL 8, 2021

Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. The reality is that regardless if and when we head back to the office, we don’t see video for sales going anywhere. The value that video brings to businesses—both B2B and B2C—is only increasing.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train. How is ABM helping with sales and marketing alignment?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Contently

DECEMBER 3, 2020

By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract. We also put together a short animated video so you can see it in action.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events.

Training 141

Training Top of Funnel Resources Work Management 141

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Video Marketing. As a result, Google push sites that comprise videos. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . This tells us something important: the focus of 2023 will be on the customer and enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Lattice

MAY 17, 2016

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Metadata

FEBRUARY 5, 2024

A great product helped, but that’s only half the story. Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. But not just any video. A video with a script penned by…you guess it: Chat-GPT. So, what’s the alternative?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Oktopost

OCTOBER 8, 2023

It’s an effective approach that can help you nurture prospects without constant direct contact, which runs the risk of coming on too strong and turning them away. Your expertise in your field will become evident as you help them navigate finding a solution that fits their needs.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos? The list goes on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

PathFactory

MAY 31, 2021

This might not be a tall order if your site is devoted to funny cat videos that half the planet will find adorable. But B2B buyers aren’t here for cat videos. They’re looking for extremely specific information to help them make complex buying decisions. So how does content intelligence actually work?

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Adobe Experience Cloud Blog

NOVEMBER 10, 2010

I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. What we are recommending at Forrester is that organizations establish a lead to revenue model.

Forrester 48

Forrester Sales Qualified Leads Lead Ranking Marketing Qualified Leads 48

Heinz Marketing

DECEMBER 26, 2020

How to Help Others During This Holiday Season. 9 Video Storytelling Tips to Engage Your Audience. Video storytelling is a great method for educating, entertaining, and engaging your audience. The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester. Great advice, Bonnie Rothman and Judy Kalvin.

B2B 78

B2B Storytelling PR Deliverability 78