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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. A good AI governance framework includes data handling, privacy concerns, model validation processes, brand guidelines and transparency.

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Learn How to Calculate SEO ROI: The Conductor + Forrester ROI Calculator

Conductor

We want to help you communicate that value to your company with confidence. That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. You know SEO is your most valuable digital channel.

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LeadspaceTM Ranked a Leader in the B2B Standalone Customer Data Platforms Evaluation

Leadspace

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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Help Your Salespeople Overcome the Cold Shoulder of B2B Buyer Indecision

Mereo

Help your salespeople lead with authenticity, value and a strong foundation of proof: Come with success stories and relevant use cases. In a Forrester study, 71% of buyers said client value stories and relevant use cases were the most credible type of content in their decision-making. Fess up to any limitations.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.