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Tech, AI, and Partners: Five Takeaways from Forrester B2B Summit

PathFactory

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. If you don’t have a Partner program, it’s time to start one. Point solutions are dead.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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5 Tips for More Effective Email Preview Text

The Point

For the reader, preview text provides another layer of information that helps that individual determine which emails to open and which to ignore (or mark as spam.) Here are 5 tips for making the most of preview text copy: 1. 5 Tips for More Effective Email Preview Text Click To Tweet. Don’t ignore it. What + Why.

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Hard Truths and Helpful Tips About Account-Based Marketing (Part 1)

6sense

The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. In fact, Forrester Research did a study recently that showed that on average, post-pandemic, buyers are having 27 interactions each. We’ll provide some helpful and actionable ABM tips then.

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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. Pro tip : Make your knowledge base content SEO-optimized by using the right keywords. Let’s jump right in.

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The Research is Here: Relationships Help (and Hurt) in Sales

Mereo

Help your buyers by enabling your teams to become trusted advisors and help your buyers break the status quo. To start building a relationship with them, here are a few tips: Speak plainly. Besides, if your buyer is investing in your solution, it would help them know how it works and how it fits their needs.

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8 key tips for marketing to existing B2B customers

Tomorrow People

This article shares 8 pointers to help you get started on the right track. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. 8 tips for marketing to existing B2B customers. This will help you make better marketing decisions going forward.