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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. This has made for a challenging 2023.

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How Chief Growth Officers Drive Growth Through Customer Experience

Vision Edge Marketing

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. This is where the role of the Chief Growth Officer (CGO) becomes crucial.

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Marketing KPIs are changing. Here’s why.

Zoominfo

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. . “It assumes a first-touch or last-touch attribution model and doesn’t take into account the multiple buyers and touchpoints involved.”

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How ABM strategies bring marketing and sales together

Martech

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Three out of four of those surveyed have been working with ABM for at least three years, says Neisser. Getting these departments on the same page can help reduce tension. Image: Renegade.

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Using customer journey orchestration to engage existing customers during the pandemic

Martech

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Yet, few marketers are successfully satisfying customers in all phases of their relationship. What it is.

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What is marketing performance management and how can it help you?

Martech

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

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Is Attribution the Key to Professional Success?

Adobe Experience Cloud Blog

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.