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The Effective Marketer
NOVEMBER 3, 2011
Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. Sure, knowing the benchmark metrics help a little but what are the numbers? Five Benchmarks.
The Effective Marketer
JULY 5, 2009
Writing powerful, attention grabbing copy that will help you sell is another story. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. I do hope that some of the points I make above will help you in some way to get better or at least to try harder. then read on.
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