Marketers Need a Mindset Reset for B2B Personalization
Marketing Interactions
JULY 18, 2021
Forrester Business Technographics® Marketing Survey, 2020). Content is viewed as personalized when it helps the audience take the best action to advance their thinking at just the right time. Helpfulness on your part builds affinity that plays to both of those. And that’s the whole point of your connection strategy.
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