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Forrester Ranks the Martech that Makes the Biggest Impact

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You only have so much money to spend, and you have to make sure you’re spending it wisely, and seeing ROI on your investments. So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! We were worried about that too.

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New from Forrester: Building a Predictable Lead-To-Revenue System

Vidyard

Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. Get the Report. Get the Report.

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Create Your B2B Video Marketing Strategy in 4 Easy Steps

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. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. This can help you breathe new life into older content by adding an engaging video element. Step 2 → Humanize Your Content by Making it Personal!

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6 Reasons Video Is A Star Player In Content Marketing

Vidyard

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. Better Performance Content Video-based content campaigns help to tell a better story.

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

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More often than not, we just can’t help ourselves from clicking play. You’re right that video can even help boost campaign conversion rates. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. But is it all rainbows and butterflies for marketers using video?

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

More often than not, we just can’t help ourselves from clicking play. You’re right that video can even help boost campaign conversion rates. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. Forrester's Four-Step Approach to Branded Online Video.

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6 Reasons Video Is A Star Player In Content Marketing

Vidyard

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Video-based content campaigns help to tell a better story. of marketing professionals worldwide name video as the type of content with the best ROI. Gen Xers: 58%. Baby Boomers: 54%. Better Performance.