Forrester and ROI - B2B Marketing Zone

Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). HJS: Marketers scored a mere 2.26

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What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Which are the companies most likely to see real ROI? (BK) HS) What makes a company a good fit for predictive analytics?

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B2B Marketing Zone

The Point

Forrester: B2B Companies Score Low in Marketing Best Practices

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

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