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The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. United States License.
The Effective Marketer
MAY 9, 2011
Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.
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The Effective Marketer
MARCH 9, 2010
Sponsor logo nicely placed helps give authority to the email. Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? Big lead-in helps keep users reading. Right side bar basically empty, not helping much. Small graphic image to the right helps balance the copy.
The Effective Marketer
JULY 5, 2009
Writing powerful, attention grabbing copy that will help you sell is another story. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. I do hope that some of the points I make above will help you in some way to get better or at least to try harder. then read on.
The Effective Marketer
FEBRUARY 16, 2011
Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). Like Be the first to like this post. Keep going! Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. One data point concerns me.
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