KoMarketing Associates

DECEMBER 16, 2020

Forrester and Google published “The Future of Analytics” report, and data suggested that most marketers (17%) intend to make improving their use of analytics a top priority over the next 12 months. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

KoMarketing Associates

OCTOBER 29, 2020

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train. How is ABM helping with sales and marketing alignment?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Per blog post highlighting the report, the information “ underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to improve ROI (of their marketing efforts).

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Here are a few stats to help you decide which platforms to focus on. LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. It can also increase your ROI.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MARCH 8, 2018

Results – Measurements of tactical metrics, revenue impact, and ROI. Allocadia’s research , which I will cite throughout this post, found that only 6 percent of marketers, yes, less than 1 in 10 of us, feel that our measurements help us determine the best next marketing action. Mistake #1: Measurement Without Intention.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186