38 Handy Stats to Prove the Value of Personas
Cintell
MARCH 10, 2016
We need ROI. Using Personas increases email open rate 2-5 times (Forrester). Using personas to help sales: Using personas drove a 3X increase in closed sales deals (MarketingSherpa). Using personas to help product development: Persona-driven product development = 10-20% higher customer satisfaction levels (Pragmatic Marketing).
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