Biznology

JANUARY 14, 2013

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ). source: Forrester). I can help you. source: AdAge ).

Stats 80

Stats ROI CMO Forrester 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. That’s a lot of hopefuls.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

JUNE 10, 2016

How can you demonstrate a clear social media ROI with brand awareness metrics? This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process. They can help build familiarity between salespeople and their customers.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). This guides you and helps with differentiation for your brand. DETERMINE THE ROI OF SEO: Companies spend a lot of time and money on SEO but does it “show you the money?” Did these tips and tools help you see how to jump-start your SEO?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 3, 2016

Recent studies show that account-based marketing approaches generate a higher ROI. For example: An Alterra Group study shows that 97% of marketers reported that account-based marketing approaches had the highest ROI. A targeted, account-based marketing approach is key in this case. Our client had to give prospects a reason to change.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Biznology

NOVEMBER 4, 2013

If you are on the camp that the ROI for social platforms is impossible to calculate, then the answer is quite simple. It’s a “how-can-this-product-help-us-do-our-work-in-a-faster-better-simpler-manner” game. Let’s start with the cynical view. How each of these platforms address those needs? Test drive.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Vendors 80