Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Can you do on-demand research on keywords, topics, audience sentiment, demographic insights, competitive research, and more all in one spot? Does it help implement those solutions?

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. Superior audience exposure and creating testing capabilities that allow users to customize funnel stages used for pipeline and ROI reporting. The Forrester Wave Methodology Overview.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. In the coming months, previous research indicates that marketers will be increasingly turning to analytics to achieve their primary objectives. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Optimizing your funnel based on this difference maximizes your ROI. They typically have a deeper understanding of their needs and are actively researching solutions.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Walker Sands

AUGUST 8, 2022

It means knowing their buyer journey — what makes them start to search for a new solution, how long they search, the red flags they’re looking for, their preferred research channels and more. In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. With all this considered, I would like to share with you some of the ways that I have seen social being used to help product marketers deliver their best. Developing Your Buyer Personas. Maybe but….

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

KoMarketing Associates

OCTOBER 29, 2020

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. In general, the majority of marketers (43%) say that their current digital analytics technology has helped improve the customer experience.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. Source: Forrester Research. The objective review of the POS metrics helps channel partners to qualify or disqualify an opportunity early in the sales cycle.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Conductor

SEPTEMBER 26, 2019

We’ve launched a new, free tool for marketers – the SEO ROI Calculator For Enterprises. Your first look at the SEO ROI Calculator for Enterprises. Why the ROI of SEO is Massive… but Challenging. This finding is from Forrester , one of the world’s preeminent research and advisory firms.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Marketing Insider Group

MAY 3, 2021

In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. The findings?

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Top Rank Marketing

NOVEMBER 3, 2023

MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. So you can succeed.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Only B2B

APRIL 3, 2024

be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

MARCH 31, 2021

Today, we’re excited to continue delivering our promise of helping marketers unlock the full-funnel visibility that validates marketing’s impact on growth and ROI. Independent research across multiple channels and trying to rationalize those findings across the buying committee. The rest of the time?

Top of Funnel 52

Top of Funnel ROI Multi-Channel Sales Cycle 52

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Now is the time to get real about creating demand, and CTV can help you capture that attention and prime your buyers before they even know they need you.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” When making a purchase, they typically want all interactions to occur on their terms.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Contently

NOVEMBER 10, 2022

For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events. ” Evaluate new ideas by potential revenue. .”

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Content Marketing Institute

MAY 4, 2018

That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. For starters, when CMI asked B2B marketers if they measure content marketing ROI , 65% said “no” or “unsure.” Click To Tweet.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

SalesIntel

DECEMBER 27, 2021

According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. Lack of adequate research . Most marketers jump into the lead nurturing process without adequate research. Every process needs to be systematically analyzed to get the maximum ROI. Get Started.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Vidyard

JULY 20, 2016

More often than not, we just can’t help ourselves from clicking play. You’re right that video can even help boost campaign conversion rates. And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. But, according to Forrester, they’re wrong.

Research 50

Research Video Marketing Forrester Planning 50

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train. How is ABM helping with sales and marketing alignment?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Vidyard

JULY 28, 2016

More often than not, we just can’t help ourselves from clicking play. You’re right that video can even help boost campaign conversion rates. And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. But, according to Forrester, they’re wrong.

Research 50

Research Video Marketing Forrester Planning 50

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Investing in unqualified lead can be a major drain on your sales team’s time and energy, ultimately impacting your return on investment (ROI).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

APRIL 25, 2022

.” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. And 200% more revenue is generated by marketers who have an ABM program installed when compared to those that don’t, according to research from Terminus. Why we care.

Account Based Marketing 101

Account Based Marketing ABM Marketing & Strategy Landing Pages 101

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall. We’re not saying it’s easy.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Content Standard

APRIL 5, 2021

Strong numbers support this strategy shift: research suggests that customer-centric business models are 60 percent more profitable than those reliant on a product-centric strategy. This awareness helps bolster efforts at personalization that connect marketing efforts to specific customer pain points.

Top of Funnel 107

Top of Funnel Differentiation Paid Search Agency Thought Leadership 107

Martech

JULY 18, 2022

ABM helps solve this problem by putting the right messages in front of key decision-makers at target accounts. Increased marketing ROI. Companies that implement ABM experience a nearly two-fold increase in annual contract value (ACV) according to research conducted for the ABM Leadership Alliance. Shortened sales cycles.

Enterprise Management 88

Enterprise Management Account Based Marketing Work Management Marketing Management 88

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Think about that: just two out of 10 marketing leaders are making a solid connection between marketing activity and profitable growth and in that process, communicating the ROI of their salary. Source: Lori Wizdo, Forrester Research. 67% want to demonstrate ROI from all marketing investments. For example: Stakeholder.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132