Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. In 2017 we made significant investments in each component of the Contently offering to help marketers enforce brand governance, increase audience engagement, and improve workflow efficiency.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Dive into the full report to learn more about how marketing leaders can make the right choice for their enterprise organization. Does it help implement those solutions? Track Anything.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Salesforce Marketing Cloud

DECEMBER 6, 2023

The good news is that it’s out there, and it can help in this challenging competitive landscape. Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Vidyard

MAY 9, 2017

You only have so much money to spend, and you have to make sure you’re spending it wisely, and seeing ROI on your investments. So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! We were worried about that too.

Forrester 60

Forrester Allocation Case Studies Case Study 60

KoMarketing Associates

DECEMBER 16, 2020

Forrester and Google published “The Future of Analytics” report, and data suggested that most marketers (17%) intend to make improving their use of analytics a top priority over the next 12 months.

Analytics 172

Analytics Positioning Gartner Forrester 172

Top Rank Marketing

NOVEMBER 3, 2023

percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. What Makes B2B Tech Buyers Distrust Brands? advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

6sense

JUNE 6, 2017

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. As modern marketers, we’re constantly under more pressure than ever to prove ROI. The good news: You’re not alone when it comes to building an effective ROI framework! We know how hard that can be.

Sales Management 98

Sales Management B2B Sales ROI Top of Funnel 98

Top Rank Marketing

DECEMBER 6, 2023

For over 22 years , we’ve had the honor of helping a diverse array of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. Still, ABM’s potential for long-term and ongoing return on investment (ROI) is significant. .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Walker Sands

AUGUST 8, 2022

In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI. to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Optimizing your funnel based on this difference maximizes your ROI. downloads, website visits, email clicks), you can create a scoring system that helps predict a lead’s sales-readiness.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

KoMarketing Associates

OCTOBER 29, 2020

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

Marketing Insider Group

MAY 3, 2021

In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. You don’t have to be bland or boring, no matter what you sell or whom you help.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Conductor

SEPTEMBER 26, 2019

We’ve launched a new, free tool for marketers – the SEO ROI Calculator For Enterprises. Your first look at the SEO ROI Calculator for Enterprises. Why the ROI of SEO is Massive… but Challenging. This finding is from Forrester , one of the world’s preeminent research and advisory firms.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management Planning 116

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. About Madison Logic.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Only B2B

APRIL 3, 2024

According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. Arm Treasure Data reported that silos, in particular, are hurting marketers looking to leverage data. However, there are certain best practices and tactics that have proven to work.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Vidyard

FEBRUARY 17, 2016

Get the Report. Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Get the Report. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers.

Forrester 50

Forrester Lead Scoring Lead Ranking Ad Building 50

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. Additionally, the widespread praise of ABM by practitioners who are successfully practicing the new approach has helped B2B marketers jump on the ABM train. How is ABM helping with sales and marketing alignment? ABOUT BRIANNA WATTS.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Now is the time to get real about creating demand, and CTV can help you capture that attention and prime your buyers before they even know they need you.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Biznology

JANUARY 14, 2013

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ). source: Forrester). How are CMOs doing? source: AdAge ).

Stats 80

Stats ROI CMO Forrester 80

SpotMe Blog

JUNE 28, 2023

Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Think about that: just two out of 10 marketing leaders are making a solid connection between marketing activity and profitable growth and in that process, communicating the ROI of their salary. Corresponding Reports. Executive VP/ VP of Sales. ? Contribution to pipeline. ? Revenue report. ? Pipeline report.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Read next: A deep dive into changes in the ABM space — our new ABM Marketing Intelligence Report. Help for the sales team. The vendors respond. Efficiency across channels. Why we care.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

6sense

AUGUST 4, 2020

Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai.

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

Martech

OCTOBER 8, 2021

G2’s directory goes far beyond just marketing tech; this initiative should help any tech marketing org to act more quickly when target accounts are in market. Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019.

Account Based Marketing 91

Account Based Marketing ABM Ideal Customer Profiles Profiling 91

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey. .

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. One of the interesting findings in this report is that the traditional divide between sales and marketing has shifted,” said Neisser. “In

Account Based Marketing 137

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 137

Martech

NOVEMBER 30, 2021

Many ABM tool vendors offer an array of add-on professional services to help with strategy goals, in addition to onboarding and training on their products. Have we established KPIs and put a system in place for tracking, measuring and reporting results? Training needs to be comprehensive, consistent and continuous.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management ABM 116

Martech

JULY 18, 2022

ABM helps solve this problem by putting the right messages in front of key decision-makers at target accounts. Increased marketing ROI. Have we established KPIs and put a system in place for tracking, measuring and reporting results? Shortened sales cycles. The B2B sales process is notorious for its length. What it is.

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86