Remove help
article thumbnail

Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). HJS: Marketers scored a mere 2.26

Forrester 194
article thumbnail

Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group. Let’s face it. Let’s face it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

article thumbnail

The Research is Here: Relationships Help (and Hurt) in Sales

Mereo

Help your buyers by enabling your teams to become trusted advisors and help your buyers break the status quo. The marketing speak is effective, but buyers care more about having a real conversation that they know will help them find a valuable solution. Have handy success stories and relevant use cases. Provide proof.

article thumbnail

Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers

Vidyard

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.

article thumbnail

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

A good customer experience must be relevant. According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. Context: The Cornerstone of Relevance. The conflict is in what the term “relevance” means in application.

article thumbnail

How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130