Marketing Insider Group

DECEMBER 8, 2020

To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Quick Takeaways.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. Help for the sales team.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

OCTOBER 12, 2022

In a complex buying process, getting a full picture of these conversations, from pitch to purchase, is a key differentiator of sales success. Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Now is the time to get real about creating demand, and CTV can help you capture that attention and prime your buyers before they even know they need you.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

OCTOBER 8, 2021

The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before.

Account Based Marketing 94

Account Based Marketing ABM Ideal Customer Profiles Profiling 94

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

NetLine

APRIL 23, 2024

How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. Identify potential influencers within the buying committee: It’s important to identify the individuals who have purchase influence within the buyer committee.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Martech

DECEMBER 2, 2021

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Three out of four of those surveyed have been working with ABM for at least three years, says Neisser. Getting these departments on the same page can help reduce tension. Image: Renegade.

Account Based Marketing 139

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Yet, few marketers are successfully satisfying customers in all phases of their relationship. Get MarTech!

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. 14:27] The Power of Buyer-Driven Experiences – In today’s digital age, buyers have more control over their purchasing journey than ever before. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 93

Marketing & Strategy Buyer Personas B2B Emarketing 93

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Through email personalization, your brand is better equipped to engage with customers and prospects, which helps drive engagement and revenue. This goes beyond just using a contact’s first name in the subject line.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Tomorrow People

MAY 30, 2022

This article shares 8 pointers to help you get started on the right track. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. This will help you understand which product updates will have maximum impact to your organisation.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. What’s more, 87% say that real-life user ratings and reviews have the biggest impact on purchasing decisions. But will it scale?

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Martech

OCTOBER 28, 2021

“That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” This helps marketing and sales teams identify whether or not a customer is looking for more information. “If Understanding buyer intent. Nurture customer relationships. Image: N.Rich.

Top of Funnel 112

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 112

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 81

Top of Funnel Campaigns Funnel Advertising Work Management 81

Martech

NOVEMBER 30, 2021

Many ABM tool vendors offer an array of add-on professional services to help with strategy goals, in addition to onboarding and training on their products. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. The results of these adoptions are promising.

Account Based Marketing 118

Account Based Marketing Work Management Marketing Management ABM 118

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Get sales management support to help keep sales team accountable.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. To help you upgrade and advance your marketing campaigns, we’ll explore the overall value of intent data in marketing and how it can help you: Easily prioritize accounts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. ” To find the ideal audiences and make the most of CTV’s potential, marketers should identify an ABM platform or tool that can help them reach their goals. — to targeted accounts. Why it’s hot.

Account Based Marketing 102

Account Based Marketing ABM Marketing & Strategy Landing Pages 102

Sword and the Script | B2B

NOVEMBER 23, 2021

This is because “B2B purchasing does not include direct engagement with the provider.”. For example, the report cites research by Gartner concluding, “83% of a typical B2B purchasing decision – researching solutions, ranking options and benchmarking pricing – happens before a buyer engages directly with a provider.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

FEBRUARY 25, 2022

And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. Many marketers still view B2B marketing as one-to-one interactions, but Methananda pointed to Forrester’s Buying Groups Manifesto, which claims that B2B is also a buying group. B2B as a buying group. Source: Nirosha Methananda.

Account Based Marketing 107

Account Based Marketing Top of Funnel ABM Buy 107

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. It can be used to uncover a customer’s purchase patterns, budget and growth projections, and even sentiment signals towards a company and its competitors.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. In B2B, increases in spend were expected by a slightly lower percentage of survey participants in categories such display, email, mobile, paid search and SEO.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. For B2B companies, conversational marketing provides a unique opportunity to engage with potential customers in a personalized and real-time manner, helping to establish a stronger connection and build trust. And the best part?

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 125

Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. They can’t, however, forget the branding investments that helped them grow to what they are today. A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. Understand your purpose.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Liveintent

MARCH 26, 2020

Marketers have long understood email to be key to driving purchases. As Forrester found, 89% of marketers say the email address is their most important piece of customer data. We’d love to help. And email marketing done right can drive 122% ROI. Now, publishers know email can hold the same power for them.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Martech

JULY 18, 2022

ABM helps solve this problem by putting the right messages in front of key decision-makers at target accounts. Individuals who may be involved in the purchase decision are targeted in a variety of ways, in order to soften the earth for the sales organization. . Shortened sales cycles. The B2B sales process is notorious for its length.

Enterprise Management 89

Enterprise Management Account Based Marketing Work Management Marketing Management 89

Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. She suggests marketers put more resources into identifying these customers to help improve their ABM campaigns. Source: Auseh Britt. Align sales and marketing teams.

Account Based Marketing 116

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 116

Martech

OCTOBER 1, 2022

Consumers care about privacy a lot, according to the MAGNA and Ketch survey, but this doesn’t mean they’re as focused on privacy compliance laws as, say, the entire digital marketing industry. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). Here’s an overview of each.

Privacy 106

Privacy Paid Search Agency Ad Exchange Transparency 106