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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 7 Rahil Karedia Help AG (An e& Enterprise Company) Contact Rahil Karedia Score: 62.31 Brian Reid Brison LLC Contact M.

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Content Marketing and Database Marketing for Building Product Marketers

Navigate the Channel

According to a recent study by Forrester Research, Inc., As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

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Demonstrating the value of social to your CFO

Sprout Social

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Bringing powerful insights like this to the CFO can help identify risks.

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3 Lean PR Strategies Every Business Can Practice

Convince & Convert

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Forrester Research recently found that buyers will independently find three pieces of content about a company for every one piece that is put out by its sales or marketing departments.

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Tips to Create B2B Marketing Content That Engages Buyers

Schubert B2B

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. Personas include job-related demographics, responsibilities, behavior patterns, motivations, challenges, goals and purchase considerations. Interactive .

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B2B Tech Buyers Like Social Media

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Help, fix my draft!" Case Studies. Content Marketing.

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Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. Give them credit.

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