Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). This means identifying where prospects are in their journey to solving a problem and guiding them to advance toward the solution. Content is viewed as personalized when it helps the audience take the best action to advance their thinking at just the right time.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

AUGUST 1, 2021

According to Forrester, only 22% of B2B companies have fully integrated their brand and demand marketing functions. Fame helps build buyer confidence. Swirl brand and demand together for a more compelling, consistent, and relevant story that covers the bases—at whatever stage buyers, prospective buyers, and customers find themselves.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. It’s beyond time for B2B marketers to buckle down and do the work needed to become and stay relevant with their prospects and customers.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58