Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Trends 116

Trends Work Management Business Forrester 116

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Marketing AI 89

Madison Logic

FEBRUARY 7, 2024

Experts agree that the key to successful resolutions is setting small goals that help you achieve big results. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Aberdeen

SEPTEMBER 10, 2019

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Branding and customer communications lived on the creative side while KPI tracking and data analytics have helped marketers gain traction with business stakeholders.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 7 Rahil Karedia Help AG (An e& Enterprise Company) Contact Rahil Karedia Score: 62.31 Brian Reid Brison LLC Contact M.

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Intent data helps you identify prospects with a genuine interest, ensuring your sales team focuses on the right opportunities: you prioritize your outreach efforts and maximize your ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Salesforce Marketing Cloud

APRIL 5, 2024

To help everyone build a web based on the principles of accessibility, internationalization, privacy, and security. You really don’t want to exclude anybody if you can help it. You really don’t want to exclude anybody if you can help it,” he said. The keyword here is everyone.

Design 98

Design Guidelines Barriers Forrester 98

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Identity resolution is one way to support effective marketing campaigns while respecting consumer privacy. First-party data that’s been sorted is connected to generate a unified but anonymized profile, protecting consumer privacy.

Multi-Touch Attribution 97

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 97

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” Each additional platform also increases privacy risks and makes data orchestration more complicated.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . B2B marketers will need to be more strategic in working with audience privacy . This is the cornerstone for enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. An identity resolution platform may help connect these disparate systems to provide a more insightful view of customers.

Enterprise Management 101

Enterprise Management Organization Work Management Marketing Management 101

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

Work Management 85

Work Management Marketing Management Privacy Marketing Proposals 85

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Now is the time to get real about creating demand, and CTV can help you capture that attention and prime your buyers before they even know they need you.

Paid Content 52

Paid Content Demand Advertising Agencies Advertisements 52

ClickZ

APRIL 29, 2020

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. Forrester projections show spending on global marketing automation tech hit $13.4

Marketing Automation Services 126

Marketing Automation Services Work Management Marketing Management Budget Programs 126

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Help for the sales team. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. Read our privacy policy to see what that means.)

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Martech

JANUARY 12, 2022

The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. All these datasets can help you better understand and personalize to your customer,” he said. What does zero really mean?

Lead Scoring 121

Lead Scoring Lead Ranking Psychographics CMO 121

Zoominfo

JUNE 27, 2022

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. The value of data is based on how well it helps you achieve your business goals. Ask providers how they can help you meet that benchmark.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Liveintent

DECEMBER 7, 2021

While third-party data tends to be the least accurate when used for personalization, it can be helpful when: Targeting a broad audience in campaigns focused at the top of the marketing funnel. These hypotheses can help inform decisions and opinions that drive business growth.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Content4Demand

JULY 13, 2021

Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. Here again, data is richer and comes with fewer privacy concerns. Steve Casey, a Principal Analyst at Forrester explains how the different data types can complement one another. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Lake One

APRIL 18, 2023

The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

RDIGS

JUNE 23, 2023

Organizations must also address concerns related to data security and privacy when sharing data across departments or with external stakeholders. According to the 2022 report by Airtable and Forrester , 80% of business executives consider “reducing data silos” to be their organization’s top priority.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Terminus

JANUARY 31, 2023

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave : B2B Advertising Solutions, Q3 2022 report said.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Forrester 20

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Martech

JULY 29, 2022

This last category is critical, and will help you avoid making a costly mistake. Does the tool help identify target accounts? Does the tool help us comply with relevant privacy regulations? Did the vendor help? These are our suggestions: How easy is the tool to use? Are they showing us our “must-have” features?

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Conversica

DECEMBER 29, 2021

According to Forrester , 80% of consumers will see the world as all digital, with no divide. AI Will Help Address Talent Shortages. Privacy and trust should always be top of mind—especially as organizations incorporate more AI into their workflows in the new year. Conversica can help you reach your goals.

Privacy 52

Privacy Marketing Management SMS Forrester 52

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. We wanted to help brands better understand the current state of identity resolution in marketing—and come up with recommendations to solve for the problems of marketing waste, performance and accountability.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Content Standard

DECEMBER 9, 2020

We’re left scrambling for new tactics and technologies to help us break through the noise. It no longer works the way it once did, and the way it actually works has become increasingly obscure, thanks to data privacy regulations and the multi-layered automation that fuels ad placement. ” So what are we paying for exactly?

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

ClickZ

NOVEMBER 28, 2019

Acoustic’s AI-powered tools have helped the likes of PayPal, Rakuten and Big 5 to vastly improve their customer experience and engagement. It was recently named as a leader in cross-channel campaign management (CCCM) by The Forrester Wave and was also identified as a leader in the Q3 2019 Gartner Magic Quadrant for CRM Lead Management.

Marketing Automation Services 89

Marketing Automation Services Work Management Marketing Management Trends 89