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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

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Forrester Shows Marketing Needs to be More Helpful, Handy, and Human

Vidyard

Is your marketing truly helping customers and prospects, or simply yelling about features? You’ve launched something new and exciting, and you want to share all the bells and whistles in your emails, sales briefings, and press releases. And nobody understands this better than Forrester. Get the Report. Get the Report.

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Micro Focus to Share Insight into Why It Has Expanded Its Partnership with Televerde at Forrester SiriusDecisions Virtual Summit

Televerde

Enter Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, to help companies solve these complex challenges. Press Contact: Jennifer Jewett. Televerde is a registered trademark of Pegasus Research Group, LLC.

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How to Write a Helpful Headline People Will Want to Click

Contently

For a good starter course, CoSchedule offers a tearsheet full of 500 “power words” that help with building emotional headlines. Don’t live by the Forrest Gump rule,” warned Judann Pollack, executive editor at Ad Age. “A ” However, that doesn’t mean your headline has to read like a dull press release.

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LeadspaceTM Ranked a Leader in the B2B Standalone Customer Data Platforms Evaluation

Leadspace

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. Download Full Press Release Here.

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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. The post 6 Tips to Scale Knowledge Base Content That Truly Helps Customers appeared first on BenchmarkONE. The Takeaway.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. It describes various scenarios marketers might encounter on social and was originally designed to help brands understand real-time marketing.